Andrei Toom calls this an “extended version” of a talk he gave a few years ago at the Swedish Mathematical Society. At 159 pages [2010 updated version is 98 pages], I would call it a book. Whatever you call it, it’s a must-read for math teachers:
Main Thesis: Word problems are very valuable in teaching mathematics not only to master mathematics, but also for general development. Especially valuable are word problems solved with minimal scolarship, without algebra, even sometimes without arithmetics, just by plain common sense. The more naive and ingenuous is solution, the more it provides the child’s contact with abstract reality and independence from authority, the more independent and creative thinker the child becomes.
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